It’s like the wild west of marketing out there, and we’re all just pioneers with laptops, espresso machines, and whiteboard walls.
When properly caffeinated, I use stories to create value-driven experiences, learning, and action. Whether in seven or 700 words, whether on a banner ad or a blog post, whether for a sales one sheet or an executive presentation, I treat writing and product marketing—in whatever capacity—as an opportunity to educate and connect people to brands, products, and services that meet their wants/needs.
I have 12 years of writing/editing experience and 6 years of product marketing experience in a variety of industries, from tech to retail to healthcare. I develop go-to-market and company messaging strategies, sales enablement, and brand awareness. I build storytelling architecture for hour-long executive keynotes. I can write website copy, long and short form articles, ads, email, social media, feature articles, and more—all while thinking about where a customer falls in the marketing funnel, who we’re targeting, and what it takes to move a person from awareness to transaction. Name your medium, I can do it. Name your channel, I can do it. Name your audience or your product, I can do it.
I’m a technical marketer and storyteller simultaneously. I can lead market and buyer research projects, analyzing data that serves as the foundation for our most successful campaigns. I can build, from idea to execution, GTM motions targeted at IT leaders about diagramming your cloud architecture in the context of your metadata—or at CIOs about investing in tech skills solutions to ensure their workforce is built for the future—but I can also develop meaningful and inspiring customer stories with companies like Delta and Wells Fargo, from videos to on-stage fireside chats and panels.
I have a master’s degree in educational technology and psychology because I believe every customer/reader touchpoint is a learning/teaching opportunity—and understanding human behavior helps us sell products, your company’s brand/story, and why they should choose you over someone else.
I operate in a draft-mindset. And that doesn’t mean I never meet my deadlines (because I always do). It means that believe in life-long learning. It means I believe constant adaptation is necessary to meet the evolving needs of consumers and readers. It means we can always do better—the work is never really done.
TL; DR - I am diversified storyteller who loves craft beer and dad jokes.